New Zealand owned and operated since 1975

About Us

Learn more about SA Jewellers, Auckland's leading destination for custom engagement rings and personalized jewellery, and discover the passion and craftsmanship behind our exceptional creations.
our story
At the heart of SA Jewellers is Sam Abrahams, a master jeweller with a passion for craftsmanship and over 30 years of experience in creating exquisite custom pieces. Sam's journey began with a 5-year apprenticeship in South Africa, where he developed his skills and made a name for himself, managing a large workshop and even crafting jewellery for esteemed figures like Nelson Mandela.

Seeking new challenges and opportunities, Sam moved to New Zealand and worked with various renowned companies in the industry. It was during this time that he met Graham Shirley and joined his team, working diligently to elevate the business to new heights. Recognizing the importance of staying at the cutting edge of design, Sam pursued further education in CAD technology, ensuring that SA Jewellers would remain a leader in the field.

When the time came for a new chapter, Sam took over the business, formerly known as Graham Shirley, and rebranded it as SA Jewellers. Under his expert guidance, the company continues to flourish, upholding its commitment to exceptional craftsmanship, personalized service, and innovative design.

At SA Jewellers, we believe that every piece of jewellery tells a unique story, capturing the essence of life's most precious moments. Our dedicated team of skilled designers and artisans work closely with clients to bring their vision to life, creating timeless treasures that will be cherished for generations to come. Join us on this creative journey and experience the passion, expertise, and dedication that define SA Jewellers.
Let's get started
Ready to begin your journey towards a unique piece of personalised jewellery or the perfect engagement ring? Get a quote or book an appointment with our experts at SA Jewellers, and let us help you bring your dream design to life.

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