New Zealand owned and operated since 1975

Custom Jewellery Manufacturing Services in Auckland

Welcome to SA Jewellers Image

Welcome to SA Jewellers

At SA Jewellers, formerly Graham Shirley and now under new management, we focus on creating custom jewellery, tailored engagement rings, one-of-a-kind pieces, and providing expert jewellery manufacturing services. We know that each piece of jewellery holds a special story of love, friendship, or unforgettable moments. Our talented team in Auckland, New Zealand, works hard to capture these stories in our beautifully made jewellery designs. Discover the outstanding quality and personal touch that sets us apart in Auckland's bespoke jewellery and manufacturing world, and let us turn your ideas into lasting treasures.
What we do
At SA Jewellers, our mission is to provide a comprehensive range of services, ensuring that every client receives the perfect piece to capture their unique story. Our skilled designers and artisans work tirelessly to create stunning, personalized jewellery that reflects the essence of life's most cherished moments. Explore our services to find the perfect match for your needs:

Personalised Jewellery

Our team of experienced designers works closely with clients to create bespoke, one-of-a-kind jewellery pieces that perfectly encapsulate their vision. From custom engagement rings to meaningful keepsakes, our personalized jewellery is designed to celebrate life's most precious moments and create lasting memories.

Jewellery Manufacturing

Utilizing cutting-edge CAD technology and traditional techniques, our skilled artisans bring your designs to life with precision and attention to detail. Our jewellery manufacturing process ensures that each piece is crafted to the highest standards, resulting in exquisite, heirloom-quality treasures.

Jewellery Services

At SA Jewellers, we understand that your jewellery is more than just an accessory – it's a symbol of love, friendship, and cherished memories. That's why we offer a full range of jewellery services, including repairs, cleaning, resizing, and maintenance, to ensure that your precious pieces remain in pristine condition for years to come.
Experience the difference with SA Jewellers and discover the perfect fusion of exceptional craftsmanship, innovative design, and personalized service. Let us help you create a timeless treasure that tells your unique story.
Our Designs

Wedding Bands

Seal your commitment with our stunning range of wedding bands, designed to perfectly complement your love. At SA Jewellers, we create elegant and timeless bands that will be a beautiful reminder of your special day.

Diamond Rings

Discover the perfect balance of brilliance and elegance with our stunning selection of natural and lab-grown diamond rings at SA Jewellers. Expertly crafted to suit every style, our diamond rings offer timeless beauty and exceptional quality for all of life's special moments.

Colourstone Rings

Embrace the vibrant beauty of our colour gemstone rings at SA Jewellers. Expertly crafted with an array of stunning gemstones, these unique pieces make a striking statement and add a pop of color to any outfit or special occasion.
Our process


Begin your journey by scheduling an appointment with our expert design consultants, who will work closely with you to understand your preferences, style, and vision.


Our talented designers will use state-of-the-art Computer-Aided Design (CAD) software to create a detailed 3D model of your custom piece, ensuring that it aligns perfectly with your vision.


Once the design is complete, you'll have the opportunity to review and approve the final design, making any adjustments needed to ensure your complete satisfaction.


After your approval, our skilled jewellers will craft your unique piece using the finest materials, delivering it to you with care and attention, ready to be admired and cherished.
Message from SAM
Dear Valued Customer,

Welcome to SA Jewellers! With over 30 years of experience, I am passionate about crafting unique, exquisite pieces that capture life's most precious moments. Our commitment to exceptional craftsmanship and personalized service ensures that every creation is a timeless treasure. I look forward to helping you bring your vision to life.

Best regards,
Sam Abraham Signature
Director - SA Manufacturing Jewellers
Why Choose Us

Exceptional Craftsmanship

Our talented team of jewelry makers meticulously crafts each piece, ensuring that every detail showcases our dedication to precision and elegance.

Quality Materials

We use only the finest precious metals and gemstones, resulting in jewelry that is not only beautiful but also durable and long-lasting.

Personalized Customer Service

Our commitment to personalized customer service ensures a seamless and enjoyable experience, from initial consultation to final delivery, tailored to your unique needs and preferences.

Fast Turnaround Times

We understand the value of time and strive to provide efficient service without compromising on quality, ensuring you receive your exquisite jewelry promptly.

Ryan Castle

Had Sam make my partners engagement ring, it's beautiful and exactly what she wanted. His advice was excellent and I am incredibly happy with the result. 100/10 would definitely come back again.

Kimera Chetty

Got a custom chain and they kept me updated the whole process to get exactly what I wanted!! 100% would recommend, will be only going to SA Jewellers!!!

Reece Gow

Amazing experience doing business with sa jewlers. Customer service and care was amazing from day one and it was honestly a pleasure. Highly recommend.

Claudine Farry

Excellent team, Sam Abraham is a great guy, this company is highly recommended. Best jewellery CAD work I have come across in NZ. Very experienced, efficient and professional work and they do exceptional custom pieces. Thank you so much SA Manufacturing.

Ali Jafar

Excellent communication highly recommend best jeweller in New Zealand hands down. Very experienced and professional work and they do the best custom pieces too.

Sukhdev Singh

Got a ring sized for my wife. Amazing service, couldn’t recommend them more.

Britley Bennett

Re-sized my Nana's rings for me and did a fantastic job. I was told by another jeweller that it couldn't be sized down to the size I needed and Sameegh was able to do it for me. Great service, would recommend to anyone in Auckland.

Kaota Puna

If you’re looking for custom made jewellery special for any Occassion, don’t go past SA Jewellers. Amazing designs and customisation. Our wedding bands and signet had a pacific theme as well as traditional.

Ace Baddest

I’m telling you now, Happiest customer ever .Sam and his team did an exceptional work on my dream ring. S.A Jewellers, Team of the year💯
Let's get started
Ready to begin your journey towards a unique piece of personalised jewellery or the perfect engagement ring? Get a quote or book an appointment with our experts at SA Jewellers, and let us help you bring your dream design to life.

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